Real Estate Agent Marketing 2.0

It's getting crowded on the Web 2.0 frontier, but there are still some startups that truly stand out. Business 2.0 Magazine identifies the ones most likely to strike gold in 2007.

1. www.stumbleupon.com
Launched in 2002 by three 20-somethings in a Calgary, Alberta, apartment, StumbleUpon now has 2 million registered users drawn by its knack for finding websites that match their interests and those of others with similar tastes as they "stumble" around the Net.
Business model: Advertising, subscriptions

2. www.slide.com
Slide has developed customizable and easily assembled slide shows of photos that can be embedded in a blog or a MySpace page, sent out in an RSS feed, and streamed to a desktop as a screensaver.
Business model: Advertising, subscription

3. www.bebo.com
Bebo has built a social network, more than 30 million members strong, that keeps users' pages private but still allows them to share things like video and drawings made on an online whiteboard.
Business model: Advertising

4. www.meebo.com
Meebo lets users manage multiple instant-messaging services from one site. Meebo's killer app is a widget that places an IM window on your blog or webpage.
Business model: Advertising

5.http://www.wikia.com/
Wikia operates a hosting service for ad-supported community sites that use the same software and collaborative content model that made Wikipedia a Web phenomenon.
Business model: Advertising

6.http://www.joost.com/
Forget the three-minute video blog. The 30-minute, broadcast-quality Web 2.0 TV show is coming in all its full-screen glory. And if serial disrupters Janus Friis and Niklas Zennstrom have their way, neither television nor the Internet will be the same.
Business model: Advertising

7. www.dabble.com
Dabble has designed a tool for organizing videos into playlists of favorites. Users share them across the network, so, say, food lovers can dabble in one another's video collections.
Business model: Advertising

8. http://www.metacafe.com/
Metacafe's service ranks uploaded videos by popularity and feedback from a community of 17 million monthly visitors - and pays the creators for the success of their work. The auteurs get $100 after 20,000 viewings and $5 for every 1,000 subsequent views. Since September, Metacafe has paid a total of $250,000 to 200 contributors.
Business model: Advertising

9. www.revision3.com
Revision 3 is a production studio for geek-oriented online shows. Started by Digg founder Kevin Rose and its CEO, Jay Adelson, Revision3 sells sponsorships to companies like Go Daddy, Microsoft, and Sony for as much as $10,000 per episode.
Business model: Advertising

10. http://www.blip.tv/
Blip.tv has built a platform for syndicating serialized online shows such as Starring Amanda Congdon and TreeHugger TV. Blip provides producers with software, ads, and distribution to websites and blogs. A deal is already signed with Web TV service Akimbo, which lets producers send their videos to TV sets.
Business model: Licensing, advertising

11.www.fon.com
FON... see the potential for a worldwide Wi-Fi network in the home broadband connections already in place. All that was needed was a service to tie them together.
Business model: Subscription, router sales

12. www.loopt.com
Loopt offers around-the-clock friend tracking. Cell-phone customers are using Loopt to let their buddies see their locations. It's already a hit with some 100,000 Boost Mobile subscribers who want to know not just what their posse is up to but where it's at.
Business model: Advertising, subscription

13.http://www.getmobio.com/
Mobio offers mobile-phone mashups and widgets that figure out where you are and serve up on-the-go services like movie listings. Other widgets will book a cab or a seat at a restaurant.
Business model: Advertising

14.www.tinypictures.us
It's Flickr on the fly. Tiny's Radar service lets you snap photos with cell phones and send them to friends, who can both access and comment on the shots. Radar will be a built-in application on some devices made by Danger, creator of T-Mobile's Sidekick.
Business model: Sales of downloadable client, advertising

15.www.soonr.com
Access your home or office PC from your mobile phone. SoonR allows you to use your phone to pull up and search data on your desktop - everything from Word docs to Photoshop files.
Business model: Subscriptions

16. www.turn.com
Led by former AltaVista CEO Jim Barnett, Turn.com is offering online advertisers something many have craved for years: precise, automated ad targeting combined with a system that requires them to pay only for specific desired results.
Business model: Advertising

17. www.adify.com
Adify is an online marketplace for highly targeted ads. Businesses can sell ad space directly to advertisers; advertisers can target specific market niches while Adify handles the back-office work.
Business model: Advertising

18. www.admob.com
AdMob offers a place to buy ads for delivery to cell phones. That market is set to explode, and AdMob - which says it has sent out nearly a billion ads in less than a year - is poised to become its middleman of choice.
Business model: Advertising

19.www.spotrunner.com
SpotRunner is a one-stop online shop for low-cost 30-second TV ads. Local businesses can browse a library of premade spots and personalize them for airing in their local markets.
Business model: Advertising

20.www.vitrue.com
ViTrue's platform lets corporate customers solicit, edit, and upload user-generated videos that promote their products. With companies like General Motors tapping the YouTube generation to virally market their wares, ViTrue is in a sweet spot.
Business model: Advertising

21.www.successfactors.com
Even the corporate world is catching on to the promise of Web 2.0 technologies. After all, why can't enterprise apps be as easy to use as the latest Google mashup? They can. And when they actually work, watch out. SuccessFactors, a profitable five-year-old startup in San Mateo, Calif., takes in an estimated $100 million in annual revenue by selling a suite of simple Web-based tools that automate important but previously paper-driven management chores - performance reviews, succession planning, and compensation.
Business model: Subscriptions

22.www.janrain.com
JanRain has developed a single sign-on service for multiple passwords that lets people hop freely from site to site. Business demand for JanRain's services is expected to grow as Web 2.0 entertainment and social-networking sites proliferate.
Business model: Advertising, subscriptions

23. www.logoworks.com
Logoworks automates the design of logos, business cards, and stationery. Proprietary software helps Logoworks streamline the process and charge less than old-line competitors.
Business model: Fee-for-service

24.www.reardencommerce.com
Rearden Commerce sells a Web-based "virtual personal assistant" application that smoothly integrates hotel and flight reservations, meetings, and other events into your daily agenda. Some 150 companies and 500,000 employees use Rearden's software.
Business model: Subscriptions

25.www.simulscribe.com
Finally, an effective way to convert voice-mail into scannable text. SimulScribe transcribes voice-mail messages and shoots them to your mobile device as text or e-mail messages. Targeting corporate customers, SimulScribe will integrate the service into company voicemail systems.
Business model: Subscriptions

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If you are an agent, and interested in web 2.0